AI search optimisation.

Be the business ChatGPT, Perplexity, Gemini and Google AI Overviews recommend when someone asks who to hire.

5.0from 24 Google reviews
100+UK businesses trust us
15+years building websites
01AI search

Be the answer, not just a result.

More people now ask an assistant who to hire instead of scrolling through Google, and what they get back is a short list of businesses rather than ten links. The assistant builds that list from what it can read and understand about you, so the work is making sure what it finds is clear, consistent and easy to quote.

You will hear this called generative engine optimisation (GEO), answer engine optimisation (AEO) or LLM optimisation. The names differ but the job is the same: become a source an assistant is happy to rely on and recommend.

AI search optimisation builds on ordinary SEO rather than replacing it. Google is still where many customers start, and the pages that rank well are often the ones assistants draw on, so we work on the two together.

What we do in AI search

  • Test what ChatGPT, Perplexity and Gemini say about you
  • Rewrite pages as direct answers
  • Add schema markup and llms.txt
  • Monitor and report every month
AI tools change quickly and none of them can be promised to name you. We make you easy to find, quote and recommend, then check what they say.
  • ChatGPT
  • Perplexity
  • Gemini
  • Google AI Overviews
The assistants people already ask instead of scrolling ten blue links.
02What we do

How we get you recommended.

We start with what the assistants say today, then work through the gaps in the order that will make the most difference.

01

AI visibility audit

We ask the main assistants the questions your customers ask, record who they name and why, and compare that with what your own site says.

02

Answer-ready content

We rewrite service pages and FAQs so each question gets a short, direct answer first, which is the part an assistant can lift cleanly, followed by the detail.

03

Structured data

Schema markup tells the tools exactly who you are and what you offer. It has its own page because it is worth doing properly.

Learn more about Structured data
04

llms.txt and access

A plain-text guide to the site for AI tools, plus a check that nothing you want read is blocked to the crawlers that matter.

Learn more about llms.txt and access
05

Trusted mentions

Assistants lean on sources they trust, so we look at where you appear, from directories and reviews to trade sites, and make sure those places agree with each other.

Learn more about Trusted mentions
06

Monthly monitoring

We keep asking the same questions each month and report what changed, so progress shows up in the answers as well as in your rankings.

Lee, founder of Rebellious Digital
LeeFounder and lead developerMaldon, Essex
03Why choose us

AI search from the people who build the site.

Rebellious Digital is a specialist agency based in Maldon, Essex. We have been building websites for over 15 years, and you deal with the people doing the work, not an account manager.

We build the sites
The fixes go straight into the site, so nothing waits on a developer you do not know.
Honest reporting
Plain-English updates on what the assistants say, with no vanity numbers.
Straight talking
No promise that a given tool will always name you. We make you easy to recommend.
UK and beyond
Based in Maldon, Essex, we work remotely with clients across the UK, the USA and Australia. In person when it helps.
04How we work

Four steps to being recommended.

No jargon, no surprises. You'll always know what's happening next.

  1. Step 01Discovery callA no pressure chat about your market and the questions your customers ask before they buy.
  2. Step 02BaselineWe record what each assistant says about you and your competitors today, so later progress can be measured against it.
  3. Step 03Fix the foundationsAnswer-ready copy, schema, llms.txt and consistent listings, in the order that will make the biggest difference.
  4. Step 04Monitor and refineEach month we ask the questions again, report what changed in plain English and adjust the plan.Start step one
You'll know the cost before we start. No surprise invoices.
05Client stories

What our clients say.

5.0★★★★★24 Google reviews
★★★★★
“Lee has been fantastic in every way! Great to deal with, big attention to detail, nothing is too much trouble, and most importantly he has created a fabulous looking, high converting website for us.”
Tracy K. · Google review
★★★★★
“Absolutely love my website design by rebellious digital! Quick responses also when Im in need of some changes to my website! Highly recommend”
Kacie W. · Google review
★★★★★
“Lee has been absolutely brilliant throughout the entire process. From our initial discussions and briefing to the final design of our website, Lee's expertise has truly shone. We have witnessed a significant improvement in our web traffic and SEO rankings thanks to their outstanding work.”
Voltek Energy · Google review
06FAQs

Common questions.

Straight answers about AI search, timescales and what to expect. Anything else, call us on 01268 772772.

Can't see your question? Just ask. We still answer the phone.

It is the work that helps ChatGPT, Perplexity, Gemini and Google AI Overviews understand your business and recommend it. You may also see it called generative engine optimisation (GEO), answer engine optimisation (AEO) or LLM optimisation. They all describe the same job.

SEO is about ranking a page in a list of results. AI search is about being named, described correctly and quoted when an assistant writes an answer. They share foundations such as clear content and a technical site that works, which is why we do them together.

No, and be wary of anyone who does. The tools change, they draw on many sources and the same question can get a different answer twice. What we can do is make your business easy to identify, quote and recommend, then check what they actually say.

Each month we ask the assistants a fixed set of questions and record whether you are named, how you are described and which sources they cite. Answers vary from one run to the next, so we look at the pattern over time rather than a single reply.

Some changes, such as fixing schema or publishing llms.txt, can be picked up within days. Being named in answers takes longer and depends on your market and how often people ask about it, so expect months rather than weeks.

Usually not. Most of the work is improving the pages, structured data and listings you already have. If the site itself is the problem, we will say so and show you why.

No. We are based in Maldon, Essex. Working remotely is how we take on clients across the UK, the USA and Australia. If you are nearby and would rather meet in person, we can do that too.

07Where we work

AI search across Essex.

Local pages for the towns we work in most, each with its own local detail and FAQs.

More ways we can help.