LocalBusiness
Name, address, phone, opening hours and the areas you serve, with a link to your Google Business Profile, so local queries have one source of truth.
Learn more about LocalBusinessSchema markup and structured data.
Structured data that tells Google and AI tools who you are, what you offer and where you work, written for each page and checked before it goes live.
5.0from 24 Google reviews
100+UK businesses trust us
15+years building websites
01Schema
Say it in a language machines read.
Schema markup is a block of code on a page, written in a shared vocabulary called schema.org, that states facts about the page in a form software can read without guessing. Your business name, what you do, where you are, when you are open and which questions you answer are all things a person takes in easily but a machine has to infer. Schema translates your content into a language machines can understand, so they no longer have to guess.
Done well, it helps Google understand your pages and gives AI tools a record they can trust. That record is your brand entity: one consistent description of the business, tied to the same company and people wherever they appear, and linked to your profiles elsewhere so the tools can join them up.
We write the markup to suit each page and check it in Google's Rich Results Test and the Schema.org validator before it goes live. It is one part of AI search optimisation, and a sensible part of technical SEO even if you never think about assistants.
What we do for schema
- Write markup for each page
- Validate it before it goes live
- Cover LocalBusiness, Service and FAQ
- Fit WordPress and custom builds
- LocalBusiness
- Service
- FAQPage
- Organization and Person
02What we mark up
The schema markup your site needs.
We choose the types that match what is actually on each page, because markup that describes things the page does not say does more harm than good.
Service
Each service page states what the service is, who provides it and where, in terms a machine can compare.
FAQPage
Real questions and answers on the page are marked up so the tools can read them as questions and answers. We leave it off where there are none.
Organization and Person
The company and the people behind it, linked together and to your profiles elsewhere, so the tools recognise the same business wherever it appears.
Pages and breadcrumbs
WebPage, breadcrumb and article markup show how the site is organised and who wrote what.
Products and offers
For online stores, product, price, availability and review markup, connected to your catalogue so it stays correct as stock changes.
LeeFounder and lead developerMaldon, Essex
03Why choose us
Schema from the people who build the site.
Rebellious Digital is a specialist agency based in Maldon, Essex. We have been building websites for over 15 years, and you deal with the people doing the work, not an account manager.
- Built into the templates
- We add schema where the site is built, so new pages pick it up automatically.
- Tested, not guessed
- Every type is run through the validators before it goes live and again after site changes.
- Straight talking
- No fake FAQs and no markup for things the page does not say.
- UK and beyond
- Based in Maldon, Essex, we work remotely with clients across the UK, the USA and Australia. In person when it helps.
04How we work
How we add schema.
No jargon, no surprises. You'll always know what's happening next.
- Step 01ReviewWe look at your site and the schema already on it, including anything a plugin has added that is wrong or duplicated.
- Step 02PlanWe decide which types belong on which pages and agree the facts to state, so the name, address and description match everywhere.
- Step 03BuildWe write the markup into your templates, so each page describes itself correctly.
- Step 04Validate and monitorWe test every type before launch, then check again whenever the site or your details change.Start step one
05Client stories
5.0★★★★★24 Google reviewsWhat our clients say.
“Lee has been fantastic in every way! Great to deal with, big attention to detail, nothing is too much trouble, and most importantly he has created a fabulous looking, high converting website for us.”
“Absolutely love my website design by rebellious digital! Quick responses also when Im in need of some changes to my website! Highly recommend”
“Lee has been absolutely brilliant throughout the entire process. From our initial discussions and briefing to the final design of our website, Lee's expertise has truly shone. We have witnessed a significant improvement in our web traffic and SEO rankings thanks to their outstanding work.”
06FAQs
Common questions.
Straight answers about schema markup and structured data. Anything else, call us on 01268 772772.
Can't see your question? Just ask. We still answer the phone.Structured data is the general term for facts labelled in a form software can read. Schema markup is the most common way to add it, using the schema.org vocabulary that Google and the other search engines support. In practice the two terms are used interchangeably.
It is code on a page, using the schema.org vocabulary, that labels the facts on it: who you are, what you offer, where you are and which questions you answer. Search engines and AI tools can then read those facts directly instead of working them out from the text.
It is the single, consistent record of your business: the name, what you do, where you are and how to contact you. Schema is how that record is written on your site, and links to your profiles elsewhere tie the same record together.
For a single simple page, a generator gives you valid code to paste in. The difficulty is keeping it right: it has to match the page, match your other pages and change when your details change. That is the part we take on.
Google has said structured data is not a ranking factor in itself. It helps search engines understand the page and can make you eligible for richer results, and it gives AI tools a clear record to draw on.
Probably not. Google now shows FAQ rich results for only a small set of sites. We still mark up real questions because it states them clearly, but we would not promise a visible change in the results.
Plugins add sensible defaults, but they describe a site generically and often miss local business details, services and links to your profiles. We extend or replace what they output and make sure there are no duplicate or conflicting blocks.
No. We are based in Maldon, Essex. Working remotely is how we take on clients across the UK, the USA and Australia. If you are nearby and would rather meet in person, we can do that too.
07Where we work
Schema markup across Essex.
Local pages for the towns we work in most, each with its own local detail and FAQs.
