A first online store that keeps the focus on the product.
MAMU Dream was a brand-new online business selling women's and men's clothing, and they came to us on a recommendation, with no website yet. We built them a Shopify store that lets the photography do the talking, and set it up so their team can run the everyday of the business without us.

- First
- Their first website
- A brand-new online business, launched on Shopify
- 5.0 ★
- Reviewed on Google
- Two five-star reviews from the people behind the brand
- Variants
- Materials and colours
- Each option comes with its own matching imagery
- Theirs
- Run by their team
- They handle the everyday of the business themselves
A brand-new online business that needed a store to support it.
MAMU Dream was a brand-new online business selling women's and men's clothing, and this was their first website. They came to us on a recommendation, needing a digital business to support the brand.
What mattered most was the product. The store had to fit the brand without taking focus away from the photography, and because their team would be running it themselves, it also had to be easy to manage.
A customised Shopify theme that lets the product shine.
Shopify was the client's choice, and we were happy to build on it, as we work with both Shopify and WooCommerce. We started from a Shopify theme and customised the layouts and visuals until the store sat comfortably around the brand, leaving plenty of room for the product photography the client provided.
Because clothing comes in different materials and colours, we used variants and features so that each option shows its own matching imagery, which lets shoppers see what they are choosing. The store is also connected to email marketing and social.
Our aim was a website the team could own. They manage everything themselves and run the everyday of the business without needing us, and we stay on hand for occasional help and aftercare whenever it is needed.
- A Shopify store set up around the brand
- Layouts and visuals customised in a Shopify theme
- The client's product photography given centre stage
- Variants for materials and colours, with matching imagery
- Email marketing and social connected
- A store their team can run themselves
- Aftercare whenever it is needed
Photography, colour and live layout.
Real photography, brand colours and full-page layouts from the MAMU Dream build.



The details behind the build.
Every decision made to help MAMU Dream win more customers and stay easy to manage.
- 01Brand
Photography first
The layouts and visuals are customised so that the design stays out of the way and the client's product photography leads.
- 02Products
Materials and colours that show
Variants and features for materials and colours each come with their own imagery, so shoppers can see an option before they choose it.
- 03Marketing
Ready for email and social
Email marketing and social are connected, which suits a business whose customers arrive through a mix of social and organic traffic.
- 04Ownership
Run by the team themselves
Their team handle the everyday of the business on their own, with us on hand for occasional help.
Built to perform long after launch day.
- 5.0 ★
- Two five-star Google reviews
- The people behind MAMU Dream describe the website as high converting and the work as outstanding.
- Theirs
- A store they run themselves
- Their team manage everything, so the everyday of the business does not depend on us.
- On hand
- Aftercare when it is needed
- We help occasionally, as and when it is needed, and we are always on hand for aftercare.
“Lee has helped us to set up a premium sleepwear and restwear brand and he has been amazing. From initial concept to development and support, he is with you every step of the way and I cannot recommend him highly enough. He is a calming influence during any storm, he has vision, insights and offers the best recommendations so that your website creates a seamless journey for the customer. An absolute gem in the world of developers and his work is nothing short of OUTSTANDING.”
“Lee has been fantastic in every way! Great to deal with, big attention to detail, nothing is too much trouble, and most importantly he has created a fabulous looking, high converting website for us.”








