Women's and men's clothingShopify

A first online store that keeps the focus on the product.

MAMU Dream was a brand-new online business selling women's and men's clothing, and they came to us on a recommendation, with no website yet. We built them a Shopify store that lets the photography do the talking, and set it up so their team can run the everyday of the business without us.

mamu-dream.com
MAMU Dream website on MacBook Pro
First
Their first website
A brand-new online business, launched on Shopify
5.0 ★
Reviewed on Google
Two five-star reviews from the people behind the brand
Variants
Materials and colours
Each option comes with its own matching imagery
Theirs
Run by their team
They handle the everyday of the business themselves
01The brief

A brand-new online business that needed a store to support it.

MAMU Dream was a brand-new online business selling women's and men's clothing, and this was their first website. They came to us on a recommendation, needing a digital business to support the brand.

What mattered most was the product. The store had to fit the brand without taking focus away from the photography, and because their team would be running it themselves, it also had to be easy to manage.

02What we built

A customised Shopify theme that lets the product shine.

Shopify was the client's choice, and we were happy to build on it, as we work with both Shopify and WooCommerce. We started from a Shopify theme and customised the layouts and visuals until the store sat comfortably around the brand, leaving plenty of room for the product photography the client provided.

Because clothing comes in different materials and colours, we used variants and features so that each option shows its own matching imagery, which lets shoppers see what they are choosing. The store is also connected to email marketing and social.

Our aim was a website the team could own. They manage everything themselves and run the everyday of the business without needing us, and we stay on hand for occasional help and aftercare whenever it is needed.

  • A Shopify store set up around the brand
  • Layouts and visuals customised in a Shopify theme
  • The client's product photography given centre stage
  • Variants for materials and colours, with matching imagery
  • Email marketing and social connected
  • A store their team can run themselves
  • Aftercare whenever it is needed
03Inside the build

Photography, colour and live layout.

Real photography, brand colours and full-page layouts from the MAMU Dream build.

Brand black#1C1C1C
White#FFFFFF
Soft grey#F8F8F8
Light grey#EBEBEB
A MAMU Dream product page showing the ivory alpaca short sleeve shrug, its photography, price and size options
A product page: the photography leads, with the details and size options beside it.
The MAMU Dream Shopify homepage
The homepage, with plenty of space around the photography.
mamu-dream.com
Keep scrolling to tour full page ↓
MAMU Dream full-length website capture
The full homepage, from the hero to the footer.
04How we made it work

The details behind the build.

Every decision made to help MAMU Dream win more customers and stay easy to manage.

  1. 01Brand

    Photography first

    The layouts and visuals are customised so that the design stays out of the way and the client's product photography leads.

  2. 02Products

    Materials and colours that show

    Variants and features for materials and colours each come with their own imagery, so shoppers can see an option before they choose it.

  3. 03Marketing

    Ready for email and social

    Email marketing and social are connected, which suits a business whose customers arrive through a mix of social and organic traffic.

  4. 04Ownership

    Run by the team themselves

    Their team handle the everyday of the business on their own, with us on hand for occasional help.

05The result

Built to perform long after launch day.

06More case studies

Explore more of our work.

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Every project designed, built and supported by us in Maldon, Essex.