WordPress SaaS & Developer ToolsWordPress Plugin & Block Theme

A commercial WordPress plugin and product ecosystem.

Annotatr is a complete WordPress product we designed and engineered from scratch: a point-and-click visual bug tracking plugin powered by React, TypeScript and the WordPress REST API, paired with a custom WordPress block theme for the marketing site at annotatr.co.uk.

annotatr.co.uk
Annotatr website on MacBook Pro
1-click
Visual bug reporting
Clients point and click on the live site to pin a note and screenshot
3 boards
Kanban, List & Timeline
Full drag-and-drop task management right inside WordPress
Auto
Device & browser capture
Every report logs screen size, browser, OS and exact page URL
100/100
Google SEO score
Marketing site at annotatr.co.uk built as a fast block theme
01The brief

Ending the chaos of vague client feedback emails and scattered spreadsheets.

Every web agency and WordPress developer knows the pain of receiving feedback across ten different emails, blurred phone photos of a laptop screen, and Slack messages that say "the button is broken" without mentioning which page or browser.

We set out to build a commercial WordPress plugin that lets clients and QA testers simply click any element on the live site, capture an automatic screenshot with full browser and viewport metadata, and turn it straight into a trackable task inside WordPress.

02What we built

A React application inside WordPress, backed by a high-converting marketing site.

We engineered the Annotatr plugin using React, TypeScript and custom WordPress REST API endpoints. On the front end, a lightweight overlay lets users pin comments directly to page elements and captures an automatic screenshot along with OS, browser, screen resolution and URL data.

Inside the WordPress dashboard, teams manage every report across interactive Kanban, List and Timeline views with assignees, priorities, statuses and due dates. Alongside the plugin, we designed the brand identity and built annotatr.co.uk as a custom WordPress block theme.

  • Commercial WordPress plugin in PHP, React and TypeScript
  • Point-and-click page annotation and automatic screenshot engine
  • Automatic capture of browser, OS, screen size and URL
  • Kanban, List and Timeline task boards inside WordPress
  • Custom WordPress REST API endpoints and user permissions
  • Brand identity and custom block theme for annotatr.co.uk
03Inside the build

Photography, colour and live layout.

Real photography, brand colours and full-page layouts from the Annotatr build.

Deep Indigo#1B1547
Electric Violet#5B3AE6
Signal Lime#CEF500
Cloud White#F6F5FF
Annotatr WordPress plugin UI mockups and pricing cards
Product UI spread showing the hero interface, QA workflow cards and licensing tiers.
Annotatr landing page hero with interactive bug report callouts
The landing page hero demonstrates point-and-drag screenshots, team assignment and device data capture at a glance.
annotatr.co.uk
Keep scrolling to tour full page ↓
Annotatr full-length website capture
Full-length capture of annotatr.co.uk, including interactive feature walkthroughs, Free vs Pro comparison and pricing tiers.
04How we made it work

The details behind the build.

Every decision made to help Annotatr win more customers and stay easy to manage.

  1. 01Plugin Engineering

    Point-and-click visual bug capture

    Users click directly on any part of a WordPress page to pin a note and capture an instant screenshot without installing a browser extension.

  2. 02Diagnostics

    Zero detective work for developers

    Every ticket automatically records the exact URL, screen size, browser version and operating system so bugs can be reproduced immediately.

  3. 03Workflow

    Kanban, List and Timeline boards

    A full React task board inside WordPress with drag-and-drop columns, due dates, priority tags and team member assignments.

  4. 04Product Site

    Cohesive product and marketing site

    The marketing website at annotatr.co.uk shares the exact design language of the plugin UI and scores 100/100 for Google SEO.

05The result

Built to perform long after launch day.

All-in-one
Native to WordPress
Replaces external SaaS feedback tools and spreadsheets with a self-contained workflow right inside the client site.
100/100
Google SEO & Best Practices
The custom block theme marketing site is fast, accessible and structured to rank for WordPress QA and bug-tracking searches.
Zero friction
Built for non-technical clients
Clients can report visual changes in seconds without ever having to explain which browser or screen size they were using.
06More case studies

Explore more of our work.

See all projects
Every project designed, built and supported by us in Maldon, Essex.