Showcasing heritage stonework and landmark restoration.
Universal Stone needed a bespoke WordPress platform worthy of their conservation and stonework craftsmanship on listed buildings across London and the UK. We designed an editorial, photography-led website with custom blocks that their marketing team can update with ease.
- 100/100
- Google SEO score
- Structured around heritage restoration and specialist masonry
- In-house
- Self-managed by marketing
- Custom WordPress blocks let their team publish projects in minutes
- Full HD
- Architectural galleries
- Large-format photography showcasing fine stone detailing on listed buildings
- 4 sectors
- Filterable case studies
- Organised across conservation, new-build stone, cleaning and restoration
Translating decades of architectural craftsmanship onto the screen.
Universal Stone work on some of the most prestigious historic buildings, churches and commercial facades in the country. Their work is intensely visual, yet their old site made it hard to appreciate the scale and detail of their restoration projects.
Their internal marketing team also needed the freedom to publish new case studies, news and sector pages in house without breaking the layout or waiting on a developer for every content tweak.
An editorial portfolio powered by flexible custom blocks.
We designed a bespoke WordPress theme around high-resolution architectural photography, pairing clean typography and generous whitespace with their signature crimson brand accent.
Using custom-built blocks, we gave their marketing team a modular toolkit for assembling rich project pages, complete with before-and-after stonework imagery, sector tags and technical specifications.
- Bespoke WordPress design and custom theme development
- Modular custom blocks for the in-house marketing team
- Filterable heritage and commercial project portfolio
- Dedicated specialist service pages for stone restoration
- High-resolution photography layouts and galleries
- Technical SEO and structured schema markup
Photography, colour and live layout.
Real photography, brand colours and full-page layouts from the Universal Stone build.
The details behind the build.
Every decision made to help Universal Stone win more customers and stay easy to manage.
- 01Content editing
Built for the in-house team
Custom blocks lock in the typography, spacing and grid rules while letting the marketing team build new pages freely.
- 02Portfolio UX
Proof for high-value tenders
Architects, surveyors and main contractors can filter completed stonework by sector and inspect high-resolution project photography.
- 03Design
Editorial visual hierarchy
Restrained stone neutrals and crisp crimson accents keep the focus on the buildings and craftsmanship.
- 04Search
100/100 Google SEO foundation
Clean heading hierarchy, semantic HTML and dedicated pages for every specialist stone conservation discipline.
Built to perform long after launch day.
- 100/100
- Google SEO & Best Practices
- Every specialist service and restoration case study is indexed cleanly with proper metadata and schema.
- In-house
- Self-managed publishing
- The marketing team can launch new project showcases and company updates without developer bottlenecks.
- Prestige
- A digital flagship for tenders
- Gives commercial directors and conservation officers immediate confidence in the scale and quality of their work.
